You’ve got a beautiful and responsive website filled to the brim with engaging content. Every page and blog post is SEOed. Your digital store is so clean and intuitive, it looks like the lovechild of Apple and Amazon. And your social media game is on point.
Every ‘i’ is dotted. Every ‘t’ is crossed.
So, you’d probably think I’m crazy if I said, “That’s not enough.”
And even if you didn’t think I was crazy, you’d want me to be crazy. After all, you’ve spent hours and hours (not to mention all those dollars), putting every piece of the puzzle in place.
How could all of this not be enough?
Today’s web is an ongoing process. And unless you’re analyzing all that incoming data (things like clicks, conversions, bounce rates, social media engagement, etc.), your state-of-the-art, cutting-edge online presence is destined for the garbage bin.
You need a tool that can take that data and give you a clear picture of where you are and how to get where you want to be.
When you think of online analytic tools, your mind likely shoots to that classic (and free) mainstay: Google Analytics. And Google Analytics is great It can just be a little complicated if you’re new to the whole analytics game (and don’t worry, we will cover it in our list).
But what if you’re not a data-nerd?
What if, like Sgt. Joe Friday, you want to be able to ask, “Just the facts, ma’am”?
It’s all possible. But to do it, you’re going to need an analytic tool. Fortunately for you, I’m about to give you a rundown of the top 10 analytic tools for websites in 2020. So, let’s jump right into it
Oribi prides itself on making online analytics as simple as possible. Rather than blasting you with every piece of data imaginable, Oribi focuses on what really matters. By doing this, they provide a more streamlined and user-friendly experience than many other analytic tools. You can tell by the dashboard that this is a service that’s focused on helping the average Joe (or Jane) understand what’s going on with their website and how to make it more effective. One of the other things that makes Oribi stand out is the way it incorporates information from your social media channels to help you optimize every aspect of your online presence.
You can sign up for a 10-day trial to test drive Oribi. Once you decide to make the investment, it will cost you $350 per month (or $3,600 per year) for a standard license and $500 per month (or $4.800 per year) for an agency license.
Though it’s not the prettiest analytic tool of the bunch, if you’re looking for a no-nonsense, real-time analytic tool, Clicky will definitely do. In fact, in some ways, it will do better than many of its competitors. It provides a tight balance of ease-of-use with a hefty attention to detail. And though it’ll give you all the data you could possibly want (sometime in interesting ways, like their heat maps), it won’t overwhelm you.
Clicky offers a free trial as well as a free, limited plan. If you want all the details, you can choose between a Pro Plan ($9.99 per month), Pro Plus Plan ($14.99 per month), and Pro Platinum Plan ($19.99 per month).
WhoisVisiting is an analytic tool that’s designed to help B2B businesses get new leads, hold on to them longer, and convert them into customers. Since it’s more narrowly focused than many of the other analytic tools we’re looking at here, it’s better at what it does. It will help you discover more about the people visiting your site so they become actual people rather than mere numbers. It also provides more tools to connect with them right from your site. As a result, it’s not going to be your best option if you don’t fit its target market. But if you do few tools are better.
WhoisVisiting offers a free, 14-day trial so you can test it out. And if you decide to go forward with them, your price will depend on how many unique visitors you get per month, starting at $69 and moving up from there.
Google Analytics is the ‘Old Faithful’ of the analytic tool world. It’s a cloud-based tool that will allow you to track your visitors’ every moves and interactions. It’s been the industry standard for years. Unfortunately, as time has gone on, it’s lagged behind many of the other analytic tools in features because it’s focused on spitting out hard data and little else. However, Google has recently begun to integrate it with some of its other platforms, creating a more robust system even if it isn’t the best.
Google Analytics comes in two flavors free, which is what most people will use and which contains plenty of features to keep you busy for a long time and premium, which costs $150,000 per year and will only interest you if you represent a multinational corporation.
Smartlook offers you a myriad of ways to analyze your site’s visitor data. In fact, that’s what it’s completely focused on painting a picture of your visitors, how they interact with your site, where they go, and when they leave. All of this data will help you hone your site’s user experience, leading to more sales. And they don’t just offer analytics for your site, they also do app analytics which is something to keep in mind if your business engages customers on multiple platforms.
You can access a free version of Smarlook with several limitations (including the absence of ‘always-on recording’) or you can pay $31 per month for the Starter Plan or $79 per month for the Power Plan.
If you’re looking for a full-featured, easy-to-use analytic platform that goes beyond analytics, Fullstory may be your best bet. Every one of your visitors’ moves is captured by Fullstory. Then, you’re able to see their experience in its entirety. Every keystroke. Every mouse click. Every page that causes half of them to bounce. It’s all intuitive and simple. Like several other platforms we’ve mentioned already, Fullstory goes beyond just giving you the full story (see what I did there?). It helps you understand what you need to chance, and how.
Fullstory offers a free trial of its platform as well as a free plan that limits you to 1,000 sessions per month. If you decide to go with the Business or Enterprise plans, you’ll have to schedule a call with them because pricing varies depending on the size of your business.
Heap is an easy-to-install and easy-to-use analytic tool that specializes in helping you understand the individual visitors to your site. Like several other tools on this list, Heap captures every move of your visitors and uses that information to give you a detailed look at how your site is working and isn’t. It includes a ton of sought-after features, like funnels, user search and interactions, custom event monitoring, and more. And since all data is captured in real-time, every report is up-to-date.
Heap offers a free plan for sites that see less than 5,000 sessions per month. You can move to the Growth plan or Enterprise plan if you need more sessions/projects. But prices for both plans can only be obtained by calling Heap.
KissMetrics is an online analytic tool that’s geared toward helping businesses optimize their marketing strategies and practices. It accomplishes this the same way that many of the other tools on this list get their work done: by closely tracking every user and analyzing all that date. This ends up giving you a better picture of your customers and it helps you understand what they expect and want as well as how to meet their needs more efficiently.
Unfortunately, KissMetrics doesn’t offer a free trial or free plan. It starts at $250 per month for the cheapest plan and goes up to $850 per month for the most expensive.
Woopra bills itself as an analytic that’s designed for “product, marketing, sales and support teams.” As that tagline implies, it’s a tool that’s designed to be implemented and used broadly. It has over fifty one-click integrations (everything from Zendesk to Google Ads). Its interface is simple and elegantly designed but powerful enough to give even the most data-driven employee plenty to chew on. And it’s designed to optimize every aspect of your site’s user experience from onboarding to check-out and beyond.
Woopra’s core plan is free but limits the amount of integrations, actions, and reports you can access. It also only retains your data for 90 days. You can upgrade to the Pro Plan but it will cost you $999 per month. And if you want to move to the Enterprise Plan, you’ll have to contact Woopra and get a custom price.
Statcounter has two big goals: to help you increase your site’s traffic and generate sales leads. Every feature is built to help you accomplish those two goals. So, how do they do it? Statcounter has an intuitive dashboard that will give you an overview of your whole site in seconds from traffic sources to popular pages to engagement stats and exit links. It also gives you the ability to sync your Google keyword data so you can learn more about the searches that are leading people to your site. And if that’s not all, like most of the other analytic tools mentioned here, you can get a full rundown of how your users navigate the site.
Statcounter offers a 30-day free trial as well as a limited free plan. If you want the full-featured tool, you’ll have to subscribe to one of their paid plans which start at $9 per month.
By now it should be obvious that no matter what your site’s analytic needs are, there is a tool to meet them. Whether you’re a B2B company, a B2C company, an influencer with a growing blog, or something else entirely you can find an analytic tool above that will accomplish what you need it to at a price that’s affordable.
And since many of these tools offer free trials (or even whole free plans), it would be a great idea to test several out. There’s no reason to fully commit until you’ve explored and seen which tool is going to provide you with the answers you need.
Finally, one more word of advice. It’s easy to see these platforms as a silver bullet. But they aren’t.
Succeeding in today’s online marketplace isn’t as simple as setting up your site and installing one of these tools. You need to actually make use of the data and reports they provide. After all, a tool is only as good as the person wielding it.
So, start wielding.
And if you’ve had experience with any of the tools I’ve mentioned here (or maybe some others that I didn’t mention), leave a comment below and let me know what you think.
If you liked this post check out our recent post on The Best SEO Tools for 2020
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