A Debate That Spans the Country, Finally Put to Rest. - HTML TITLE TAG

A Debate That Spans the Country, Finally Put to Rest.

Suffer in confusion no more — we've got the answer right here. According to the LaCroix site, the correct pronunciation is "la-croy," as in, rhymes with "enjoy." And yes, "LaCroixs over boys" is supposed to rhyme, too. 

The name is essentially a geographic hybrid. The "La" comes from La Crosse, the Wisconsin city where it began, and the "Croix" comes the St. Croix River, which flows between Wisconsin and Minnesota. 

"LaCroixs" will forever rhyme with "boys" and there's nothing you can do to change this company's midwestern sensibilities, or millennials' penchant for rhyming foods with words for men

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